Social Media Team’s Training and Learning Journey

From March 4th to 11th, AMONIC’s social media team embarked on a learning journey in Chongqing, focusing on the creation of short video IPs. This trip aimed to enhance the team’s capabilities in content creation, brand communication, and user engagement, enabling them to better adapt to the rapidly evolving digital marketing landscape. Through in-depth exchanges with industry experts and content creators, the team gained valuable insights into the core strategies of short video IP development and learned how to boost brand influence through creative content and targeted communication.

During their stay in Chongqing, the team visited renowned short video production companies, gaining hands-on experience in the entire process from scriptwriting to filming and editing. These practical experiences provided inspiration for AMONIC’s future content innovation on social media. The trip also clarified how to leverage short video platforms to build unique brand IPs and integrate them with global markets, delivering more engaging home products and brand stories to consumers.

This Chongqing learning journey not only enhanced the team’s professional skills but also laid a solid foundation for AMONIC’s strategic development in social media. Moving forward, we will continue to explore innovative ways to connect with global consumers through compelling short video content.